Johnson Brothers Expands Relationship with Copper Cane

Johnson Brothers, family-owned and operated since 1953, is pleased to announce that it is expanding distribution of the award-winning Copper Cane Wines & Spirits portfolio into four new markets, Hawaii, Nebraska, North Dakota, and South Dakota. These states join existing partnerships in Minnesota, Iowa, and West Virginia.

Established in 2014 by fifth-generation Napa Valley vintner Joe Wagner, Copper Cane has taken the wine industry by storm with its rich, innovative wines. Since then, the portfolio and reputations of both Copper Cane and Joe Wagner have only grown, with Joe establishing himself not just as a leading winemaker but also as a wine influencer on TikTok and his podcast, “Go with your palate.” Through these platforms, Joe shares his dynamic personality and content to engage a new generation with the world of wine and what that world can be.

“Copper Cane and Johnson Brothers have already successfully partnered in other markets, and we are very excited to broaden our relationship with them, bringing us to seven markets,” states Joe Wagner, owner and winemaker of Copper Cane Wines & Spirits. “We are both family-owned and operated businesses that share values of passion, integrity, teamwork, excellence, and the commitment of collaboration with our customers to ensure they and consumers can enjoy our excellent brands in their respective markets.”

One of the fastest-growing luxury wine suppliers in the industry, the expanded Copper Cane portfolio will be managed by Oxford Street Merchants, Johnson Brothers’ luxury organization.

“We are beyond excited to expand our successful partnership with Copper Cane to seven states,” said Yale Johnson, Vice President of Johnson Brothers, who leads Oxford Street Merchants. “The portfolio features some of the most dynamic and fastest growing brands in the luxury space today, and we are confident our relentless commitment to executional excellence will drive lasting results.”

Read More…

Johnson Brothers Expands Relationship with Maisons Marques & Domaines

Johnson Brothers announced today that it has expanded its partnership with Maisons Marques & Domaines (MM&D), the U.S. subsidiary of Maison Louis Roederer.

The two new additional markets include Nebraska and South Dakota. These two states join existing partnerships in Minnesota, North Carolina, North Dakota, and Wisconsin. Johnson Brothers’ luxury organization, Oxford Street Merchants, will manage the expanded six-state alignment.

“We are pleased to expand regionally our longstanding and fruitful relationship with Johnson Brothers, a company sharing similar family values and leadership ambitions,” said Frédéric Bernabeu, Vice President of Sales. “This joint strategic decision between our two dynamic organizations points to a successful future together as well as for the iconic brands we represent.”

“We are honored to expand our decades-long partnership with Maisons Marques & Domaines and apply our unwavering commitment to executional excellence and brand stewardship in these two new markets,” said Yale Johnson, Vice President of Johnson Brothers, who leads Oxford Street Merchants. “Complete with some of the industry’s most iconic brands, the Maisons Marques & Domaines portfolio speaks for itself and aligns perfectly with our mission to represent items of the highest quality and authenticity in the luxury category.”

Johnson Brothers Expands Partnership with Trinchero Family Estates Wine & Spirits

Johnson Brothers is pleased to announce it is expanding its partnership with Trinchero Family Estates across the Midwest into Indiana, Nebraska, and South Dakota, effective July 1. Prior to this agreement, Johnson Brothers represented the portfolio in Iowa, Minnesota, North Carolina, North Dakota, and West Virginia.

Dave Derby, Trinchero Family Estates Senior Vice President and Chief Commercial Officer, commented, “As the category and the industry continue to evolve, developing partnerships with the right wholesalers in the right markets is critical. Our partnership with Johnson Brothers is integral to the continued growth and success of Trinchero Family Estates.”

The Trinchero portfolio boasts a mix of industry-leading staples and up-and-coming lines, from its core wines, including Sutter Home, Ménage à Trois, SEAGLASS, and Joel Gott Wines to its growing Spirits & Specialty Beverage division with popular products like Tres Agaves Tequila and Mixers, and Hanson of Sonoma Vodka.

“We are pleased to build upon our decades-long partnership with Trinchero as we expand our footprint into more Midwest markets,” said George Marsden, Johnson Brothers Chief Commercial Officer. “Like Johnson Brothers, Trinchero has been a strong, family-owned company for more than 70 years, and we look forward to helping elevate their business even more with focused attention and resources.”


Johnson Brothers Expands Partnership with Rémy Cointreau

Johnson Brothers is pleased to announce it will expand its partnership with Rémy Cointreau to include all of Wisconsin, effective July 1. Prior to this agreement, Johnson Brothers represented the portfolio in Iowa and select Wisconsin markets, adding Minnesota, North Dakota, South Dakota, and Nebraska in 2022.

“Expanding our footprint with Johnson Brothers to include all of Wisconsin furthers the partnership we extended into Minnesota, North Dakota, South Dakota, and Nebraska one year ago,” said Nicolas Beckers, President & CEO Americas at Rémy Cointreau. “We are confident this expansion strengthens our potential for success in these key markets.”

The Rémy Cointreau portfolio crosses many important spirits categories and segments, including Rémy Martin Cognac, The Botanist Gin, Bruichladdich Single Malt Scotch, and Cointreau Liqueur.

“Growing our partnership with Rémy Cointreau to include the entire state of Wisconsin better positions us to build upon the strength of their elite portfolio,” said Mark Hubler, President & CEO of Johnson Brothers. “Rémy is world-renowned for their exceptional spirits, and we are excited about our shared vision for future growth.”

Oxford Street Launches Exclusive Partnership with Dave Phinney’s Our Lady of Guadalupe Vineyards

Oxford Street Merchants, the luxury wine and spirits organization of Johnson Brothers, today announced its partnership with wine icon Dave Phinney to exclusively introduce Our Lady of Guadalupe, or “OLG,” across 13 U.S. markets.

In 2015, Phinney first set his eyes on a property just outside the Central Coast town of Lompoc, California, where the combination of sandy, silica-rich soil and the cool, windy climate produce Pinot Noir and Chardonnay grapes unlike anywhere else in the world. In 2021, he decided to make his own wine from the Our Lady of Guadalupe Vineyard, giving him complete control of the vineyard and cellar.

“We spared no expense planting Our Lady of Guadalupe, so much so that we even found corners to be uncut; it is probably the most thought-through vineyard out there,” said Phinney. He spent two years feeding the soil to revive the earth of the once-abandoned row crop farm before planting a single vine. OLG is the only project in the United States where Phinney produces wine from a vineyard he owns.

“I can’t think of a better way to introduce our enhanced commitment and capabilities in the luxury category than this exciting partnership with Our Lady of Guadalupe,” said Yale Johnson, Vice President of Johnson Brothers, who leads Oxford Street Merchants. “Dave has a long history of creating iconic and impactful brands, and we could not be more excited to introduce this wine to the world.”

The 2021 vintage of 100% OLG Pinot Noir will be available for purchase in Florida, Hawaii, Indiana, Iowa, Minnesota, Nebraska, Nevada, North Carolina, North Dakota, Rhode Island, South Dakota, Virginia, and Wisconsin.

“We are thrilled to partner with Oxford Street Merchants and the Johnson family,” Phinney said. “Their commitment to execution and brand-building make them the perfect partner to help us share this passion project with consumers.”

To learn more, visit

Johnson Brothers launches new Luxury Wine and Spirits Organization

With the continued growth of the ultra-premium business, Johnson Brothers today unveiled its new luxury wine and spirits organization, Oxford Street Merchants.

oxford street merchants logoThe inspiration behind the name is 43 Oxford Street, the address in Saint Paul, Minnesota, where founder Lynn Johnson first opened his doors for business at Johnson Brothers in 1953.

“Over the past 70 years, we have worked relentlessly to establish ourselves as the best-executing distributor in the country,” said Yale Johnson, Vice President of Johnson Brothers, who will oversee the new organization. “Our mission at Oxford Street Merchants is to bring that same focus, tenacity, and commitment of executional excellence to the luxury category.”

Oxford Street Merchants will expand on Johnson Brothers’ current Epiphany division with its committed, passionate, and accredited team members transitioning into new roles for the organization. The enhanced team will provide dedicated coverage and accountability against targeted accounts to drive results for its luxury wine and spirits supplier partners.