Author: Rocket55DevAdmin

Johnson Brothers announced today that it has expanded its partnership with Maisons Marques & Domaines (MM&D), the U.S. subsidiary of Maison Louis Roederer.

The two new additional markets include Nebraska and South Dakota. These two states join existing partnerships in Minnesota, North Carolina, North Dakota, and Wisconsin. Johnson Brothers’ luxury organization, Oxford Street Merchants, will manage the expanded six-state alignment.

“We are pleased to expand regionally our longstanding and fruitful relationship with Johnson Brothers, a company sharing similar family values and leadership ambitions,” said Frédéric Bernabeu, Vice President of Sales. “This joint strategic decision between our two dynamic organizations points to a successful future together as well as for the iconic brands we represent.”

“We are honored to expand our decades-long partnership with Maisons Marques & Domaines and apply our unwavering commitment to executional excellence and brand stewardship in these two new markets,” said Yale Johnson, Vice President of Johnson Brothers, who leads Oxford Street Merchants. “Complete with some of the industry’s most iconic brands, the Maisons Marques & Domaines portfolio speaks for itself and aligns perfectly with our mission to represent items of the highest quality and authenticity in the luxury category.”

Johnson Brothers is pleased to announce it is expanding its partnership with Trinchero Family Estates across the Midwest into Indiana, Nebraska, and South Dakota, effective July 1. Prior to this agreement, Johnson Brothers represented the portfolio in Iowa, Minnesota, North Carolina, North Dakota, and West Virginia.

Dave Derby, Trinchero Family Estates Senior Vice President and Chief Commercial Officer, commented, “As the category and the industry continue to evolve, developing partnerships with the right wholesalers in the right markets is critical. Our partnership with Johnson Brothers is integral to the continued growth and success of Trinchero Family Estates.”

The Trinchero portfolio boasts a mix of industry-leading staples and up-and-coming lines, from its core wines, including Sutter Home, Ménage à Trois, SEAGLASS, and Joel Gott Wines to its growing Spirits & Specialty Beverage division with popular products like Tres Agaves Tequila and Mixers, and Hanson of Sonoma Vodka.

“We are pleased to build upon our decades-long partnership with Trinchero as we expand our footprint into more Midwest markets,” said George Marsden, Johnson Brothers Chief Commercial Officer. “Like Johnson Brothers, Trinchero has been a strong, family-owned company for more than 70 years, and we look forward to helping elevate their business even more with focused attention and resources.”

 

Oxford Street Merchants, the luxury wine and spirits organization of Johnson Brothers, today announced its partnership with wine icon Dave Phinney to exclusively introduce Our Lady of Guadalupe, or “OLG,” across 13 U.S. markets.

In 2015, Phinney first set his eyes on a property just outside the Central Coast town of Lompoc, California, where the combination of sandy, silica-rich soil and the cool, windy climate produce Pinot Noir and Chardonnay grapes unlike anywhere else in the world. In 2021, he decided to make his own wine from the Our Lady of Guadalupe Vineyard, giving him complete control of the vineyard and cellar.

“We spared no expense planting Our Lady of Guadalupe, so much so that we even found corners to be uncut; it is probably the most thought-through vineyard out there,” said Phinney. He spent two years feeding the soil to revive the earth of the once-abandoned row crop farm before planting a single vine. OLG is the only project in the United States where Phinney produces wine from a vineyard he owns.

“I can’t think of a better way to introduce our enhanced commitment and capabilities in the luxury category than this exciting partnership with Our Lady of Guadalupe,” said Yale Johnson, Vice President of Johnson Brothers, who leads Oxford Street Merchants. “Dave has a long history of creating iconic and impactful brands, and we could not be more excited to introduce this wine to the world.”

The 2021 vintage of 100% OLG Pinot Noir will be available for purchase in Florida, Hawaii, Indiana, Iowa, Minnesota, Nebraska, Nevada, North Carolina, North Dakota, Rhode Island, South Dakota, Virginia, and Wisconsin.

“We are thrilled to partner with Oxford Street Merchants and the Johnson family,” Phinney said. “Their commitment to execution and brand-building make them the perfect partner to help us share this passion project with consumers.”

To learn more, visit ourladyofguadalupe.com.