Oxford Street Merchants, the luxury wine and spirits organization of Johnson Brothers, today announced its partnership with wine icon Dave Phinney to exclusively introduce Our Lady of Guadalupe, or “OLG,” across 13 U.S. markets.
In 2015, Phinney first set his eyes on a property just outside the Central Coast town of Lompoc, California, where the combination of sandy, silica-rich soil and the cool, windy climate produce Pinot Noir and Chardonnay grapes unlike anywhere else in the world. In 2021, he decided to make his own wine from the Our Lady of Guadalupe Vineyard, giving him complete control of the vineyard and cellar.
“We spared no expense planting Our Lady of Guadalupe, so much so that we even found corners to be uncut; it is probably the most thought-through vineyard out there,” said Phinney. He spent two years feeding the soil to revive the earth of the once-abandoned row crop farm before planting a single vine. OLG is the only project in the United States where Phinney produces wine from a vineyard he owns.
“I can’t think of a better way to introduce our enhanced commitment and capabilities in the luxury category than this exciting partnership with Our Lady of Guadalupe,” said Yale Johnson, Vice President of Johnson Brothers, who leads Oxford Street Merchants. “Dave has a long history of creating iconic and impactful brands, and we could not be more excited to introduce this wine to the world.”
The 2021 vintage of 100% OLG Pinot Noir will be available for purchase in Florida, Hawaii, Indiana, Iowa, Minnesota, Nebraska, Nevada, North Carolina, North Dakota, Rhode Island, South Dakota, Virginia, and Wisconsin.
“We are thrilled to partner with Oxford Street Merchants and the Johnson family,” Phinney said. “Their commitment to execution and brand-building make them the perfect partner to help us share this passion project with consumers.”
To learn more, visit ourladyofguadalupe.com.